{"id":2427,"date":"2019-06-18T08:26:00","date_gmt":"2019-06-18T08:26:00","guid":{"rendered":"https:\/\/www.detulliopartners.com\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/"},"modified":"2023-05-16T08:18:34","modified_gmt":"2023-05-16T08:18:34","slug":"workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups","status":"publish","type":"post","link":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/","title":{"rendered":"Workshop &#8211; Intellectual Property as a Strategic Asset for SMEs and Start-ups"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&#8217;avvocato Elio De Tullio ha partecipato come speaker ad un Workshop organizzato dal WIPO (Organizzazione Mondiale della Propriet\u00e0 intellettuale) e dall&#8217;UIBM (Ufficio Italiano Brevetti e Marchi) sul tema &#8220;Propriet\u00e0 intellettuale quale asset strategico per le piccole medie imprese e le start-up&#8221;, illustrando la tutela dei segreti industriali e del know-how aziendale.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Organized by the <strong>World Intellectual Property Organization (WIPO)<\/strong><br\/>In cooperation with the <strong>Directorate General for the Fight Against Counterfeiting \u2013 Italian Patent and Trademark Office (DGLC-UIBM), Ministry of Economic Development<\/strong><br\/>In collaboration with the <strong>SMES Industry Association (CONFAPI) and the International Chamber of Commerce (ICC)<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Naples<\/strong>, Italy, September 17, 2019<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>PROVISIONAL PROGRAM<\/strong><br\/>prepared by the <strong>International Bureau of WIPO<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tuesday, September 17, 2019<\/strong><br\/>9.00 \u2013 9.30 <strong>Registration<\/strong><br\/>9.30 \u2013 10.00 <strong>OPENING SESSION<\/strong><br\/>Welcome addresses by:<br\/>\u2013 Prof. Gaetano Manfredi, Rector, University of Naples \u201cFederico II\u201d,<br\/>Naples, Italy<br\/>\u2013 Ms. Simona Marzetti, Head, International Affairs, Directorate General for<br\/>the Fight Against Counterfeiting (DGLC) \u2013 Italian Patent and Trademark<br\/>Office (UIBM), Ministry of Economic Development, Rome<br\/>\u2013 Mr. Giovanni Napolitano, Deputy Director, Department for Transition and<br\/>Developed Countries (TDC), World Intellectual Property Organization<br\/>(WIPO), Geneva<br\/>\u2013 Mr. Raffale Marrone, President, Confapi Napoli, Naples, Italy<br\/>\u2013 Avv. Michele Elio de Tullio, Chairman, IP Commission, ICC, Rome<br\/>10.00 \u2013 10.40 <strong>Topic1<\/strong> <em>What is Intellectual Property (IP) Management? Why is it<br\/>Important for SMEs?<\/em><br\/>WIPO and its Role to Support SMEs in E-Commerce,<br\/>Branding, Exporting<br\/>Speaker: Mr. Giovanni Napolitano<br\/>Questions and Answers<br\/>10.40 \u2013 11.30 <strong>Topic 2<\/strong> Trademarks, Geographical Indications, Designs<br\/>WIPO Services, Databases, Publications and their use by<br\/>SMEs<br\/>Case Study: Giacomo Maggiaro, Biological Farm Franca Battista<br\/>Speaker: Mr. Giovanni Napolitano<br\/>Questions and Answers<\/p>\n\n<p class=\"wp-block-paragraph\">11:30 \u2013 11.45<strong> Coffee Break<\/strong><br\/>11.45 \u2013 13.00 <strong>Topic 3<\/strong> The Role of Patents for SMEs<br\/>IP Diagnostics for SMEs: A New Tool to Help SMEs use IP<br\/>to Protect their Assets<br\/>Case Study: Mr. Flavio Farroni, CEO &amp; Co-founder,<br\/>MegaRide<br\/>Speaker: Mr. Giovanni Napolitano<br\/>Questions and Answers<br\/>WIPO\/SMES\/NAP\/19\/INF\/1 PROV.<br\/>page 3<br\/>13.00 \u2013 14.00 <strong>Lunch Break<\/strong><br\/>14.00 \u2013 15.30 <strong>Topic 4<\/strong> Trade Secrets, IP Information and IP Tools for SMEs<br\/>Speakers: Avv. Michele Elio de Tullio<br\/>Mr. Roberto Sandrini, Project Manager, VIP4SMEs EU<br\/>Project, Venice, Italy<br\/>Questions and Answers<br\/>15.30 \u2013 16.20 <strong>Topic 5<\/strong> IP Enforcement and its Challenges<br\/>Case Study<br\/>Speakers: Ms. Simona Marzetti<br\/>Mr. Graziano Mazza, Amministratore Delegato,<br\/>PREMIATA srl, Fermo, Italy<br\/>Questions and Answers<br\/>16.20 \u2013 16.30 <strong>CLOSING SESSION<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2023\/04\/wipo_smes_nap_19_inf_1_prov.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2023\/04\/wipo_smes_nap_19_inf_1_prov.pdf\">PROGRAMMA del Workshop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;avvocato Elio De Tullio ha partecipato come speaker ad un Workshop organizzato dal WIPO (Organizzazione Mondiale della Propriet\u00e0 intellettuale) e dall&#8217;UIBM (Ufficio Italiano Brevetti e Marchi) sul tema &#8220;Propriet\u00e0 intellettuale quale asset strategico per le piccole medie imprese e le start-up&#8221;, illustrando la tutela dei segreti industriali e del know-how aziendale. Organized by the World [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop - Intellectual Property as a Strategic Asset for SMEs and Start-ups - De Tullio and Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop - Intellectual Property as a Strategic Asset for SMEs and Start-ups - De Tullio and Partners\" \/>\n<meta property=\"og:description\" content=\"L&#8217;avvocato Elio De Tullio ha partecipato come speaker ad un Workshop organizzato dal WIPO (Organizzazione Mondiale della Propriet\u00e0 intellettuale) e dall&#8217;UIBM (Ufficio Italiano Brevetti e Marchi) sul tema &#8220;Propriet\u00e0 intellettuale quale asset strategico per le piccole medie imprese e le start-up&#8221;, illustrando la tutela dei segreti industriali e del know-how aziendale. Organized by the World [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\" \/>\n<meta property=\"og:site_name\" content=\"De Tullio and Partners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/detullioandpartners\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T08:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T08:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2019\/06\/wipo-smess-nap.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gestore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DTP_IP\" \/>\n<meta name=\"twitter:site\" content=\"@DTP_IP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gestore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\"},\"author\":{\"name\":\"gestore\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#\/schema\/person\/870c7d09aeb0387e829c546d622dd7fc\"},\"headline\":\"Workshop &#8211; Intellectual Property as a Strategic Asset for SMEs and Start-ups\",\"datePublished\":\"2019-06-18T08:26:00+00:00\",\"dateModified\":\"2023-05-16T08:18:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\"},\"wordCount\":342,\"publisher\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\",\"url\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\",\"name\":\"Workshop - Intellectual Property as a Strategic Asset for SMEs and Start-ups - De Tullio and Partners\",\"isPartOf\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#website\"},\"datePublished\":\"2019-06-18T08:26:00+00:00\",\"dateModified\":\"2023-05-16T08:18:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.detulliopartners.com\/en\/de-tullio-and-partners\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Workshop &#8211; Intellectual Property as a Strategic Asset for SMEs and Start-ups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#website\",\"url\":\"https:\/\/www.detulliopartners.com\/en\/\",\"name\":\"De Tullio and Partners\",\"description\":\"Intellectual Property Attorneys\",\"publisher\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.detulliopartners.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#organization\",\"name\":\"De Tullio and Partners\",\"url\":\"https:\/\/www.detulliopartners.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2022\/12\/logo_de_tullio.png\",\"contentUrl\":\"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2022\/12\/logo_de_tullio.png\",\"width\":1000,\"height\":383,\"caption\":\"De Tullio and Partners\"},\"image\":{\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/detullioandpartners\/\",\"https:\/\/twitter.com\/DTP_IP\",\"https:\/\/www.linkedin.com\/company\/de-tullio-&-partners\/about\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.detulliopartners.com\/en\/#\/schema\/person\/870c7d09aeb0387e829c546d622dd7fc\",\"name\":\"gestore\",\"sameAs\":[\"https:\/\/www.detulliopartners.com\"],\"url\":\"https:\/\/www.detulliopartners.com\/en\/author\/gestore\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Workshop - Intellectual Property as a Strategic Asset for SMEs and Start-ups - De Tullio and Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/","og_locale":"en_US","og_type":"article","og_title":"Workshop - Intellectual Property as a Strategic Asset for SMEs and Start-ups - De Tullio and Partners","og_description":"L&#8217;avvocato Elio De Tullio ha partecipato come speaker ad un Workshop organizzato dal WIPO (Organizzazione Mondiale della Propriet\u00e0 intellettuale) e dall&#8217;UIBM (Ufficio Italiano Brevetti e Marchi) sul tema &#8220;Propriet\u00e0 intellettuale quale asset strategico per le piccole medie imprese e le start-up&#8221;, illustrando la tutela dei segreti industriali e del know-how aziendale. Organized by the World [&hellip;]","og_url":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/","og_site_name":"De Tullio and Partners","article_publisher":"https:\/\/www.facebook.com\/detullioandpartners\/","article_published_time":"2019-06-18T08:26:00+00:00","article_modified_time":"2023-05-16T08:18:34+00:00","og_image":[{"width":768,"height":1024,"url":"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2019\/06\/wipo-smess-nap.jpg","type":"image\/jpeg"}],"author":"gestore","twitter_card":"summary_large_image","twitter_creator":"@DTP_IP","twitter_site":"@DTP_IP","twitter_misc":{"Written by":"gestore","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/#article","isPartOf":{"@id":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/"},"author":{"name":"gestore","@id":"https:\/\/www.detulliopartners.com\/en\/#\/schema\/person\/870c7d09aeb0387e829c546d622dd7fc"},"headline":"Workshop &#8211; Intellectual Property as a Strategic Asset for SMEs and Start-ups","datePublished":"2019-06-18T08:26:00+00:00","dateModified":"2023-05-16T08:18:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/"},"wordCount":342,"publisher":{"@id":"https:\/\/www.detulliopartners.com\/en\/#organization"},"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/","url":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/","name":"Workshop - Intellectual Property as a Strategic Asset for SMEs and Start-ups - De Tullio and Partners","isPartOf":{"@id":"https:\/\/www.detulliopartners.com\/en\/#website"},"datePublished":"2019-06-18T08:26:00+00:00","dateModified":"2023-05-16T08:18:34+00:00","breadcrumb":{"@id":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.detulliopartners.com\/en\/workshop-intellectual-property-as-a-strategic-asset-for-smes-and-start-ups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.detulliopartners.com\/en\/de-tullio-and-partners\/"},{"@type":"ListItem","position":2,"name":"Workshop &#8211; Intellectual Property as a Strategic Asset for SMEs and Start-ups"}]},{"@type":"WebSite","@id":"https:\/\/www.detulliopartners.com\/en\/#website","url":"https:\/\/www.detulliopartners.com\/en\/","name":"De Tullio and Partners","description":"Intellectual Property Attorneys","publisher":{"@id":"https:\/\/www.detulliopartners.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.detulliopartners.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.detulliopartners.com\/en\/#organization","name":"De Tullio and Partners","url":"https:\/\/www.detulliopartners.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.detulliopartners.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2022\/12\/logo_de_tullio.png","contentUrl":"https:\/\/www.detulliopartners.com\/wp-content\/uploads\/2022\/12\/logo_de_tullio.png","width":1000,"height":383,"caption":"De Tullio and Partners"},"image":{"@id":"https:\/\/www.detulliopartners.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/detullioandpartners\/","https:\/\/twitter.com\/DTP_IP","https:\/\/www.linkedin.com\/company\/de-tullio-&-partners\/about\/"]},{"@type":"Person","@id":"https:\/\/www.detulliopartners.com\/en\/#\/schema\/person\/870c7d09aeb0387e829c546d622dd7fc","name":"gestore","sameAs":["https:\/\/www.detulliopartners.com"],"url":"https:\/\/www.detulliopartners.com\/en\/author\/gestore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/posts\/2427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":1,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/posts\/2427\/revisions"}],"predecessor-version":[{"id":2429,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/posts\/2427\/revisions\/2429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/media?parent=2427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/categories?post=2427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.detulliopartners.com\/en\/wp-json\/wp\/v2\/tags?post=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}